Paladin

Issue date: 9/4/08 Section: News

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While Americans are hearing much about change in national politics, LBCC is seeks its own change by redesigning its school logo.

The new logo was designed by Nostrum, a communications a graphic design company.

The design process was led by LBCC's enrollment management committee on marketing, however dozens of students, faculty and staff have been a part of forums and focus groups to give input on the design, according to Robert Garcia, director of public and media relations at LBCC.

Carlos Sanchez, a freshman said, "I haven't seen the old logo and haven't noticed the new logo."

Garcia said, "Students will begin seeing the logo around campus, in the bookstore and on campus publications. We intend to roll it out over the next year."

Rhonda Morales, a merchandise clerk in the LBCC bookstore said, "We received coffee mugs with the new logo about two weeks ago. We expect shirts, sweaters and other merchandise with the school's new logo on it soon."

LBCC's old logo was designed in 2004 by the college public relations department under Jan E. Kehoe's presidency, according to Larry White, department chair of art and photography.

Typically a logo is designed for recognition which implies superiority of a company's commercial brand, or an academic entity, and it integrity of the establishment. Logos are also used to identify organizations and non-commercial entities.

White said, "The purpose of any logo is to accurately reflect the institution that it represents through symbols and structure. I think the college has done an outstanding job of creating a new logo that reflects the heritage of the college."

Charisse Imatong, a speech pathology major said, "I haven't seen the new logo but I didn't really like the old logo and I'm excited to see what the new logo looks like."

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